We used real cannons and the world's oldest working windjammer to help Ubisoft make some serious noise at Comic-Con this year to launch their newest version of the Assassin's Creed franchise; Assassin's Creed IV: Under the Black Flag.
Ready for Their Closeup 10 agencies and producers making L.A. so hot right now.
Read more at ADWEEK
As part of a Millennials campaign for Hampton Hotels, Mistress created a campaign created entirely from social media posts.
"World's Best Driver" is a half-hour (22 minutes excluding commercials) feature that will air online, on television, and in cinema in more than 25 countries around the globe. The content will be featured in various forms globally via a trailer and 7 episodes as well as supported through Mattel's social channels with 40 minutes of exclusive behind-the-scenes footage of the making of the film.
We’re honored to fly the black flag and be a part of the launch of
Assassin’s Creed IV.
Mistress's next generation is working on a project for Kaiku: The next generation of pre-paid cards.
Mistress partners Scott Harris and Damien Eley talk about Mistress's role in the Silicon Beach revolution.
Read the article here
The first award for Mistress for our 2012 efforts and we’re happy to say it’s gold.
Mistress is wrapped up in a fluffy white duvet with Hampton Hotels. We're working on a Millenials project together.
Hot Wheels' current marketing strategy is more or less to make death-defying childhood dreams come true. Last year, the toy-car maker and agency Mistress sent a real-life driver in a real-life car careening down a real-life giant ramp on his way to a record-setting 332-foot jump at the Indianapolis 500. This year, they recreated the brand's iconic double loop rig as a two-car stunt at the X Games...
read more at adweek
Well, now that Cannes is behind us, we can get back to the day-to-day making and unearthing of great ideas. Ideas that just might find their way into next year’s Cannes Lions.
To ease our way in, I found this epic activation from Hot Wheels. It’s a continuation of the good work this team is doing. In fact, the Cannes Titanium Jury I served on placed “Hot Wheels for Real” on the Shortlist ...
read more at forbes.com
Part motorcycle, part skateboard, part super engine - the Urban Shredder proves that Hot Wheels sure has come a long way from toys for little boys.
Designed at the mysterious Hot Wheels Testing Facility the Shredder is the latest product that utilizes the characters of Team Hot Wheels and the storyline of the Test Facility to speak to a broader audience than ever before.
Get it on Amazon
The 2012 global campaign centers around a specific product: The Double Dare Snare. This product came to life 'for real', both in the marketing content and live at X-Games.
Mistress has won a Silver Lion for our Hot Wheels work.
Mistress received one of only three Gold Clios in the prestigious Content and Contact category this year. In this notoriously tough award show, less than 3% of work gets awarded, even less get gold.
JÄGERMEISTER IS A STRONG DRINK FOR STRONG MEN WITH STRONG BONDS.
A SEARCH BEGAN TO FIND A GROUP WHO BEST REPRESENTED THESE TRAITS AND OFFER THEM A SEAT AT THE TABLE.
EACH MAN CHOSEN NOT ONLY HAD TO LIVE UP TO JÄGERMEISTER’S ATTRIBUTES OF BEING STRONG AND UNTAMED BUT ALSO HAD TO BE PART OF A GROUP THAT RELIED ON THEIR STRONG BONDS.
AFTER AN EIGHT-MONTH SEARCH, SEVEN MEN WERE OFFERED A SEAT AT THE TABLE. AS THE CAMPAIGN UNFOLDS SOCIALLY, CONSUMERS WILL LEARN MORE ABOUT THE MEN AND HOW THEY EARNED THEIR SEAT.
Meet the Table at
A HUGE EPISODIC STORY WILL PLAY OUT OVER 20 INSTALLMENTS IN 2012. EACH EPISODE WILL CENTER AROUND A DIFFERENT LIVE ACTION ‘TEST’ AS THE HEAD OF TEAM HOT WHEELS CHALLENGES THE DIFFERENT COLORED TEAMS TO BEAT WHAT THEY DID LAST YEAR.
The storyline revolves around a real-life version of a key, global toy, the Double Dare Snare which also becomes ‘real’ when a 66-story version of it appears at the X Games. LAUNCHING IN THE US VIA FACEBOOK AND HOTWHEELS.COM THE 90 SECOND EPISODES ARE AIRING SIMULTANEOUSLY ON TV, CINEMA AND ONLINE AROUND THE WORLD.
Mistress is excited to announce that she's working with House of Blues.
It's music to our ears.
Mistress wins Ad Age Agency of the Year in her first year.
Mistress recently received a Gold and a nomination at the OneShow Entertainment awards, Bronze in OneShow Interactive and a nomination in the traditional OneShow awards.
Adweek’s Portrait of Mistress following her Jägermeister win.
The cover design launch campaign for the world’s biggest basketball video game.
Artist Adam Larson’s interpretation of three of NBA’s greatest players as featured in the game: Larry Bird, Michael Jordan and Magic Johnson.
Mistress Partner Blake E. Marquis’s portrait of Michael Jordan for the NBA 2K12 cover.
A GLOBAL CAMPAIGN REACHED OUT TO AN OLDER AUDIENCE AND TRANSFORMED AND TRANSFORMED A TOY BRAND INTO AN ENTERTAINMENT PROPERTY. MISTRESS CREATED TEAM HOT WHEELS, AN ANONYMOUS GROUP OF WORLD-CLASS DRIVERS AND A BACKSTORY ABOUT THE HOT WHEELS TESTING FACILITY. THEY WERE BROUGHT TO LIFE WITH A WORLD RECORD STUNT ON A LIFE-SIZE HOT WHEELS TRACK AT THE INDY 500, AND THEN FOLLOWED UP BY A TV SPECIAL ON ABC, MERCHANDIZING, WEB SERIES, AND NEW TOY LINES FOR THE EXISTING BASE.
The mistress may look like a one-of-a-kind hand-crafted bicycle but it's also a metaphor for the way we work: two parties collaborating on a journey, ending up somewhere different and having fun along the way.
A collaboration between Mistress and Freeman transport.
Derek Jeter VS Spongebob? The MLB ALL-Stars against nicktoons' finest? Who would win this baseball clash of the titans? for the launch of 2k play's nicktoons mlb video game we wete determined to find out, so via a tv and digital campaign mistress created the first eight innings of this ultimate showdown and had america play the last innnings. currently nicktoons are up 65,454 to 33,419.
Character development as part of a brand identity project for 2K Sports.
Launch of NYC’s Papaya King in Los Angeles. This billboard appeared across the road from a notoriously well-known sex shop.
A Los Angeles observation that created enough controversy to appear in both Ad Week and Eater and spawned the unforgettable headline: Papaya King Says Hello to L.A. With Semen Joke.
La Business Journal Article on Mistress content creation for Red Bull.
THE GLOBAL LAUNCH CAMPAIGN FOR ESPN’S SCORECENTER APP. A TRILOGY OF SPOTS THAT TELL THE UNIVERSAL TRUTH ABOUT MEN AND SPORT - AND THE WOMEN WHO LOVE THEM. THE CAMPAIGN RAN IN EUROPE, ASIA, SOUTH AMERICA AND THE U.S.
Mistress partner, Blake E. Marquis’s New York Green Initiative logo found on every hybrid cab in NYC.
H.D. Buttercup was simply the west coast's largest furniture store. Until it was rebranded and given a design makeover. The mistress project transformed and touched the company on every level from in-store to digital, out-of-home and television.
Animal Illustrations from the rebranding and redesign of LA’s largest furniture store.
Merchandise and design inspired by Mistress’s strategy to position Gladstone’s as a landmark, not just a restaurant.
Logo design for Santigold.
Aussie expats Scott Harris and Damien Eley, principals of LA based agency Mistress, who created the latest spectacular campaign for Hot Wheels, are over the moon with the impact of the Hot Wheels World Record Jump attempt at the Indy 500 on the weekend...
read more at campaignbrief.com
Logo design for Giant Artists.
10/1/2013. We helped make this day a historic day for Jägermeister with the launch of their first product innovation to the US market: Jäger Spice.
The 2012 global campaign used rich entertainment content rather than traditional advertising to spread Hot Wheels' global brand messaging to a bigger audience than just the core young boy, making it relevant to boys of ALL ages.
The solution was to create an epic, globally distributed, episodic story based around real characters, stunts and a Double Loop toy. The fictional episodes' rich storyline talked to kids while a world record Double Loop at the X Games and viral corkscrew jump extended the Hot Wheels story to a massive older audience.
11 episodes of global branded entertainment content unfolding via TV, online, social media and live events.
GOLD Cannes Lion, 2xGOLD Clios,GOLD Andy, SILVER Cannes Lion, BRONZE OneShow
Mistress has won a Gold lion for our Hot Wheels work in the Branded Content category.
Marketers and brands are all chasing the elusive fountain of youth that is the millennial generation. The latest brand to specifically target the buzzed-about demographic is Hampton Hotels.
Mistress's sister company Neato specializes in collegiate marketing and is run by a marketer who has spent his entire career in the collegiate space, starting from when he was in college himself, hence the line “We never left campus.” While Neato is still rubbing shoulders with the students, a little play with Neato’s website will demonstrate how long it’s been for you.
Mistress launched The KAIKU and Angry Birds pre-paid debit card online. No birds were hurt, no one got angry.
“It was love at first sight!” proclaims Blake Marquis, as he recounts the decision making process of a group of five chaps who’d only ever met together once.
“That’s the first of many Mistress-related puns,” says co-conspirator Damien Eley. He may be joking, but he’s not wrong.
Read more at little black book online
Meeting with Mistress in their space, at the very epicenter of Venice beach from where they can see surfers, skaters and even bank robberies, I am treated to a tour of the office built with reclaimed wood and passionate ideas.
Read more at adland
2012 Ads Leaderboard by youtube
Christian Jacobsen, Mistress co-founder and strategist, talks about the company, the industry, and why he's no longer writing his book.
Read about it here
Jagermeister’s first-ever United States television campaign, “Stronger Bond,” targets men and seemingly hit the bulls-eye. Since the launch on May 3, Jagermeister’s Impression score among men has risen by a robust 52 points, climbing from deeply negative scores to now match the Impression score for the Spirits sector as a whole....
Only three campaigns worldwide were nominated for a coveted D&AD pencil in the Integrated category. Mistress's Hot Wheels work was one of them.
RVCA and Mistress partner Blake E. Marquis hosted a solo show of his work in RVCA's gallery space in San Francisco.
Playboy is in bed with Mistress.
Character development as part of a brand identity project for 2K Sports.
WITH THE CURRENT PLAYERS UNAVAILABLE DUE TO THE NBA LOCK-OUT MISTRESS TURNED THE ICONIC COVER INTO AN ART PROJECT AND AT THE SAME TIME TRANSFORMED THE WAY PEOPLE THINK ABOUT VIDEO GAME COVERS. THREE ARTISTS WERE ASKED TO INTERPRET THE UPDATED NBA2K12 GAMING EXPERIENCE. ADAM LARSON’S INTERPRETATION WAS SELECTED AS IT BEST CAPTURED THE FANTASTICAL WORLD GAMERS ENTER WHEN THEY EXPERIENCE THE GAME.
Prolific New York-based street artist WK Interact’s cover treatments.
AN unusual promotion planned for the Indianapolis 500 is based on the saying that the only difference between men and boys is the size of their toys...
read more at nyt.com
Digital interactive campaign as part of 2K Play’s Nicktoons MLB Launch.
The campaign compromised of paid media, rich media, a microsite, and a Facebook page that generated 700,000 interactions in the first three weeks.
Los Angeles is a big place. so when new york's most iconic hot dog arrived, rather than drive angelenos to the store we drove the store to them three weeks prior to its opening. new york transplants were targeted as spokespeople and social media spread the word. and to get the rest of la talking, downtown was surrounded with posters playing on the traditional new york/la rivalry. the campaign was so successful it sold a weeks worth of dogs on the opening night.
The billboard that alerted Los Angeles that the King was coming to town.
The truck that caused a social and media frenzy giving away free dogs to New Yorkers, counting down the days to the restaurant’s grand opening, and encouraging patrons to write their own headlines.
Some examples of consumer-designed Flugtag crafts stemming from the social app which was part of the digital campaign promoting the TV series.
Original concept by Mistress. Helmet created by Troy Lee Designs.
Design elements from the rebranding and redesign of LA’s largest furniture store.
Design elements for Vita Coco launch. Coco Head gave the brand a voice and a personality that lived up to Mistress’s brand line of ‘Nuts For Life’. In a market where the competition was earnest, conservative and niche, Coco Head took coconut water to the masses and educated consumers along the way. The result was endorsements by Madonna, Matthew McConaughey and Demi Moore and a majority share of the coconut water market that continues to this day.
California's highest grossing restaurant lacked an identity or a positioning. Mistress repositioned it from a fish joint to a landmark on the corner of sunset and the pacific coast highway redesigning the interior, exterior and ever other part of the experience consumers came in contact with. This opened the door for merchandising and events. If you have a chance, pop by and try the seafood tower and tell tony Mistress sent you.
Mistress’s re-positioning of Gladstone’s as a quintessential Southern Californian landmark included a redesign of every part of the restaurant, inside and out. Even the food offered on the menu had to be on strategy.
Several years ago, a reporter who writes about advertising made up, just for the fun of it, a brand character named Lippy Coconut. Although Lippy was not actually peddling any product, real or imaginary, he was a know-it-all in the vein of Chester the Cheetos cheetah or the red spokescandy for M&M’s...
read more at nyt.com
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